Have you ever dreaded going to the dentist? If so, you are not alone. A visit to the dentist can be very anxiety-provoking. This fear can often lead to putting off dental work, making things worse. If you are the parent of a child who fears the dentist, you can attest to the difficulty of coaxing a child into the dentist's chair if they don't want to be there. Or, you yourself may be fearful of the dentist. This is not an uncommon fear, especially if you have had a negative experience in the past.
WaterLase – the latest advancement in high tech dental procedures. Previewed on CNBC, the benefits of WaterLase outstrips those of the traditional drill-and-needle technology, culminating in better treatment for patients by dentists.
So what is exactly WaterLase? Simply, by combining energy with water, the result is a unique wavelength that can cut both hard and soft surfaces such as teeth and gum tissue. But how is this any different from the traditional drill-and-needle technology?
Call them germs, viruses, bacteria, fungus, or plain ol' “icky” – they are the micro-organisms that can cause infections and disease. Being disease-free from these contaminants is known as “asepsis”, and that is what the dental world strives to achieve.
The strategies to eliminate dental infections depend on many factors. For dental professionals, these can range from the most basic, yet necessary, steps, such as washing hands with soap and water, using gloves during procedures, and using medicine to treat infections if they should start.
That’s exactly what I did over a dozen years ago when I got my first marketing project in the dental industry. Before I start a project, I try to really understand my topic. I was trying to focus deeply on exactly what a dentist does, something more than the ordinary “they fix teeth.” I thought and thought and couldn’t settle on the essence of a dentist.
So which one of your patients likes pain? Which one looks forward to a needle? Obviously none. So build your practice by offering pain-free dentistry. Most anterior restorations, and a great percentage of posterior restorations, can be done without anesthesia when you use the WaterLase iPlus™ All-Tissue Laser. This means multiple quadrant dentistry in one visit, while providing your patients with a dental experience they never had. This is a definite practice builder!