Laser Dentistry Blog

Rachel Moody, MBA

Recent Posts

How Email Marketing & Newsletters Help Your Dental Practice Retain Patients

Posted by Rachel Moody, MBA on Feb 16, 2015 9:23:00 PM

One of the best ways to keep customers coming back is by engaging them in a friendly and informative way. Email marketing and newsletters are a great way to accomplish this because they keep your practice fresh in the minds of your customers. However, there’s a fine balance between informing them and pushing them away. Learning that balance, along with these other strategies will help you employ a way to inform your customers, educate them and give them incentives to participate, which will grow your practice.

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5 Ways Social Networks Like Pinterest & Instagram Help Your Dental Practice Stay Top of Mind

Posted by Rachel Moody, MBA on Feb 10, 2015 9:22:57 PM

The reach of social media networks has gone beyond our personal lives. Now, their influence extends over business, regardless of the industry -- yes, that includes your dental practice!

To reach a wider audience within a shorter period of time and lesser amount of money, it's time to embrace and leverage what social media networks can do for you. If you've already mastered Facebook and Twitter, it's time to move to the next level - particularly Instagram and Pinterest. Both sites are visual, so here are a few specific suggestions you can try out in the coming year:

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How your Dental Practice Can Leverage Facebook to Find and Retain Patients

Posted by Rachel Moody, MBA on Jan 13, 2015 7:24:00 PM

Using Facebook effectively is an easy, efficient marketing tool for dental practices. The Verge reports 1.32 billion people use Facebook monthly. This represents a significant pool of potential customers you could reach as well as a way to connect with your existing customers. To help your practice use Facebook to your advantage, here are some tips to help you.

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Topics: Social Media Marketing for Dentists, Dental Internet Marketing, Online Marketing, Social Media Marketing, Dental Business

7.9 Things you need to know about Section 179 for your dental practice

Posted by Rachel Moody, MBA on Dec 19, 2014 4:31:00 PM

The approval of the increase in the 2014 allowance for Section 179 is creating a lot of buzz in the dental industry. It seems like Section 179 promos always spring to life at the end of the year, every year.

So, what is the buzz all about?  It's because you have a limited time to act - and save tremendously. Choose to invest in a solution that brings additional revenue to your practice, like the WaterLase iPlus, and you can save plus generate new revenue and attract new patients.


Here are 7.9 things that you should know about Section 179 and your dental practice.

  1. Section 179 is intended to help you invest or re-invest in the future of your company, by offering a tax break on capital equipment.  For the dentist, this can include major purchases to help make procedures more efficient – such as dental lasers, 3D scanning, Intra-oral scanners– as well as investments to make your office more attractive such as new dental chairs.  Nearly all business-use equipment qualifies as a deduction.
  1. The increase in 2014 limits to $500,000 could save you $22,750 on a WaterLase iPlus, or over $50,000 on a NewTom VGi. Consider this scenario: 
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Topics: Dental Business