Introductions aside, I am going to get right down to business as there is far too much to cover in such a condensed space. The subject of this food for thought will cover the virtues of branding your dental practice acrossFacebook, Google+, LinkedIn and Twitter using a synergized network of social media pages.
Facebook | Of the four social networks covered in this article, Facebook is, far and away, the most populous and social of the networks. Below you will find a few of the figures Facebook released in its Q4 2012 report:
1.06 billion monthly active users (MAU) as of December 31, 2012
618 million daily active users (DAU) for December 2012
680 million mobile MAUs as of December 31
Are you using Yelp to promote your dental practice? Is your dental practice even listed on Yelp? For those of you not yet in the know:
"Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what's great — and not so great — in your world." (Yelp FAQ)
We used to connect to the internet with dial-up modems. Remember the pinging noise? Then we upped the speed and stayed connected with ethernet cables and broadband. Now, the world wide web is wireless and untethered – a seamless evolution of technology and innovation over time. Did you know that asimilar trend has been happening in dentistry? Like those old modems, dentists have been front-row observers to evolution in the technologies they use to take care of many common dental procedures – and more and more dentists are setting aside their drills and investing in new technology such as the WaterLase iPlus dental laser.